We were trying to cover our costs and build the brand with hats, t-shirts, a dog leash I made out of old climbing rope and a water bottle I put my logo on. We had to return most of the backorder funds and then made almost no money during the holidays. We had just been scammed by a clothing manufacturer in LA and my entire line of flannels, which was really my only product never showed up for Christmas. One clear example was after our first year. Places where any reasonable, logical person would say it’s over, it simply cannot be done. We have found ourselves in impossible spots, countless times. Maroon Bell Outdoor has been the most complicated, difficult, most rewarding business adventure I have ever endeavored. You are modifying your tone of voice, increasing your confidence and quieting the voice we all hear, telling us to quit and telling us we will fail. By doing that you are unknowingly altering microscopic decisions in every interaction you have. What happens when you visualize very specific details over a long period of time is that you essentially brain wash you mind and turn a dream into a reality. The missing link was comprehensive visualization, not magic. I can tell you how I got there now, but I cannot believe it happened when I think about it. I have experienced achievements that at one time, for me, were seemingly impossible. I have days where I look up from my computer and realize it is exactly what I had visualized 11 years earlier. I experienced what feels like magic sometimes. Over the last 11 years I have been doing this every day, because I figured what could it hurt? What I have discovered was something of a fairy tale. Visualize how people perceive you when you walk into a room, what your clothes feel like when you put them on, what your hair looks like, how you feel in the morning and what your career looks like. He directs the reader to visualize a very specific amount of money in their bank account, down to the cents. Hill does not suggest you visualize at a high level, but instead visualize at a magnified, intricately detailed level. I had heard of this idea before, but the concept never stuck until I read the details of what Napoleon described. Hill makes a succinct point about deciding what kind of life you want for yourself, then taking 15 minutes every day to visualize what that life looks like. The gold I took out of this writing was about visualization. During this time, I believe it was the summer of 2009, I discovered a book written in 1937 by an author named Napoleon Hill, called “Think and Grow Rich”. I always wanted to be an entrepreneur but also knew I needed to understand the basics of business before I started my own company. At the beginning of my career I was working as an analyst in Washington, DC. It’s simple, we don’t, we very simply do not give up. Hi Jeremy, have you ever found yourself in a spot where you had to decide whether to give up or keep going? How did you make the choice? We had the good fortune of connecting with Jeremy Dougherty and we’ve shared our conversation below.
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